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Motivation in Advertisement

Brennan Riddle

Updated: Jun 20, 2019


This is my Motivation in Ads assignment. The purpose of it is to show how organizations use our needs from Maslow’s Hierarchy of Needs, (eg. self-actualization needs) to influence us to buy their products. For this project I looked through many ads until I found two that influenced me. Each of my ads satisfy a different need.




Link: https://docs.google.com/document/d/1bi9Hzf3vM2cf301R7kwZLVJHinS47xc-l-IAyOyHhbs/edit?usp=sharing



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katherine.burden
Apr 07, 2019

Great job Brennan. Of course, I'm more partial to the second one, but Serena is hard to beat! Thoughtful responses to part 2 - well done. 20/20

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